Every engagement runs through the same five phases, shared with the client in plain language before anyone signs anything. No surprises. No mystery deliverables. Most full engagements run about 6–10 weeks. Some phases overlap, and smaller focused sites may ship sooner.
Conversation, not interrogation.
Typical 1 weekA real conversation about the business — what it sells, who it serves, where it is trying to grow, and what the current site or system is failing to do. The output is a short written brief that captures the engagement in one page, in plain language, before any design work begins.
Decide the right thing to build.
Typical 1–2 weeksPositioning, audience, and the core message of the work. Site structure and sitemap. Content strategy and a writing plan. A reference set that establishes the visual direction. The output is a strategy document the design and build will be measured against — and it is the right time to course-correct.
Custom design using real content.
Typical 2–4 weeksDesign proceeds in working files, not slide decks. Real type at real sizes, real photography, real copy. The studio designs in-browser whenever possible — deciding on what the final site will actually look and feel like, not a high-fidelity sketch.
Fast, accessible, and made to age well.
Typical 2–4 weeksThe site is developed around the approved design using tools chosen for the engagement. Accessibility, performance, and search foundations are part of the build, not a punch list at the end. The site is reviewed in real conditions on real devices before launch.
A clean launch with a clear handoff.
Typical 1 weekLaunch day is mostly quiet because the work is already done. The studio sets up the production environment, reviews the live site, and watches the first weeks closely. Ongoing website care is available after launch and is scoped in the project proposal; it is not an undisclosed recurring obligation.
Two weeks of post-launch support is included in every engagement. Ongoing website care is available after launch and is scoped in the project proposal, so coverage and pricing are explicit before it begins.
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