Hartley Family Dentistry
Design study for a family dentist that shows your first visit minute by minute.
A design study. Hartley Family Dentistry is a made-up business, so the copy, prices and details are invented to show how the design works.
Overview
Project overview
A made-up family dental practice in Wilmington. People who dread the dentist want to know what will happen and what it will cost, so the page walks through the first hour minute by minute and answers the insurance question in one click.
Approach
How I approached it
This is a design study for a family dental practice I made up. People put off the dentist because they don’t know what will happen in the chair or what it will cost. So the page shows the first visit minute by minute, from check-in at 0:00 to walking out at 1:00, with each step as long as it really takes.
The timeline is drawn like a ruler on a deep green band, with one tick per minute and the times in apricot. Because the cleaning gets thirty ticks, the long part looks long. Next to it is a short list for nervous patients: headphones, a signal to stop, numbing gel before any shot.
Cost gets its own section. Four buttons ask what insurance you have, and each answer says plainly what the first visit costs, including the $29 a month plan for people without insurance. The hero shows the next open times, and choosing one fills in the booking form.
What was delivered
Deliverables
- The first visit as a minute-by-minute timeline, from check-in at 0:00 to out the door at 1:00, drawn as a ruler with one tick per minute
- An insurance checker with four plain answers, PPO, HMO, Medicaid and no insurance, each saying what the first visit costs
- A price list for patients without insurance, with the membership price beside every item
- The next three open times in the header area, worked out from today and filled into the booking form with one tap
- A booking form that knows the hours, including the early Friday close, and offers 15 extra minutes for nervous patients
Key decisions
- Each step on the timeline is as long as it takes, so the 30-minute cleaning looks like the long part
- A small marker runs through the hour once when the timeline comes into view, reaching each stamp at its minute
- Deep spruce and mint with one apricot accent, avoiding the sky-blue look most dental sites share