Vanguard Gatehouse
Website for a managed IT and security provider serving small businesses, healthcare practices, and local government.
Overview
Project overview
A managed service provider for enterprise IT, security, and strategy, serving small and mid-sized businesses, multi-site healthcare practices, and local government. I designed and built a site focused on credibility, with operations-center photography and a clear path to schedule a consultation.
The problem
The site needed to present managed IT and security as essential business infrastructure instead of basic tech support.
Requirements
- Several regulated industries had to be visible without splitting the offer into separate pitches.
- Getting in touch needed to feel like booking a consultation, not talking to a salesperson.
Approach
How I approached it
A managed service provider serving small and mid-sized businesses, multi-site healthcare practices, and local government needed a website that presents it as essential infrastructure, not basic IT support.
I designed, wrote, and built the site. It uses a dark design with operations-center photography, sections that match how buyers compare providers (services, industries, reviews, company), and a strip naming the kinds of organizations the team already manages IT for. Visitors have one clear option, “Schedule a Consult,” with no demo request form and no pushy lead capture.
What was delivered
Deliverables
- A brand website with a dark design and operations-center photography
- Sections that match how buyers compare providers: services, industries served, reviews, and company information
- Industry pages for small and mid-sized businesses, healthcare and multi-site practices, and local government and public service
- A "Schedule a Consult" button in place of a demo request and pushy lead forms
- Copywriting, design, and front-end development by me
Key decisions
- The main goal was credibility: the site presents the company as essential infrastructure, not basic IT support
- Static site with optimized hero images and accessible code
- Built so more detailed service pages can be added without a redesign
Results
- Visitors are directed to schedule a consultation instead of requesting a demo
- New industry pages can be added without a redesign
Technical notes
- Site sections for services, industries, reviews, and company information
- Responsive static front end built so more detailed service pages can be added