Cape Fear Network Technologies
Concept website for a Rocky Point IT services company with more than twenty years in business.
A concept design I made on my own. Cape Fear Network Technologies is not a client.
Overview
Project overview
An IT services company in eastern North Carolina that handles wireless networks, wireless bridges, security cameras, network design, and onsite training. I designed and built this concept site around how the company works: assess, plan, install, manage, and optimize.
Approach
How I approached it
This is a concept site that I designed, wrote, and built on my own. The company has more than twenty years of IT experience, but its website doesn’t reflect that. The goal was a site that comes across as confident and experienced without sounding corporate.
The homepage opens on a photo of a real, neatly cabled server rack and the headline Network infrastructure built for the work that can’t go down. The page then covers six specific services, a six-step process, the area the company serves, and three ways to work with them. I avoided stock imagery and jargon.
The visual style is different from most of my portfolio on purpose: a modern sans-serif, deep navy and cyan, lots of white space, and a faint grid as the only decoration. The approach is the same as in my other work, with specific details and photos of the real work, adapted to what IT buyers expect.
What was delivered
Deliverables
- Hero image of a real server rack instead of stock imagery
- Six services listed by name: wireless, wireless bridges, security cameras, network design, onsite training, and problem-solving
- A six-step process (assess, plan, onboard, secure, optimize, report) written out so customers know what to expect
- Three ways to work with the company: a single project, ongoing support, or a custom arrangement
- A service area section listing Wilmington, Jacksonville, Hampstead, Burgaw, Whiteville, and Shallotte, plus statewide service for multi-site customers
- Designed, written, and built by me as a concept
Key decisions
- A modern look: sans-serif type, deep navy and cyan, plenty of white space, and a faint grid in the background. It is different from the more traditional style of my other work.
- Photos of real racks, cabling, and access point installs show the work directly
- The twenty years in business are backed with specifics: locally owned, focused on networks and security, with onsite training included
- A concept I made on my own, with original copy and design