Overview
Project overview
A swim school with roots in UNCW swimming, offering lessons, elite training, triathlon, and masters programs at the David B. Allen Natatorium. I handled the copy, art direction, design, and development.
Approach
How I approached it
The swim academy wanted a site that felt like an established program, not just a sign-up page. The design uses a deep navy background, a tall serif headline (“The deck where swimmers are made.”), and separate sections for each program (lessons, elite training, triathlon, masters), so a parent or athlete can find the right one without reading through the others.
I designed, wrote, and built the site, including the typography, colors, layout, photo direction, and front-end code. The structure leaves room to add online enrollment, scheduling, and parent communication when the academy is ready to move those online.
What was delivered
Deliverables
- A brand website in navy and gold with a traditional feel
- Separate sections for lessons, elite training, triathlon, and masters, so each group finds its own program
- A homepage that leads with the headline "The deck where swimmers are made." and features the David B. Allen Natatorium
- Copywriting, art direction, and front-end development by me
- A structure ready for online enrollment, scheduling, and parent communication
Key decisions
- Tested on phone and desktop, and served as a static site that responds in under a second
- The UNCW history supports the program's reputation without overstating it
Results
- Lessons, elite training, triathlon, and masters each have their own section
- The site is ready to add online enrollment, scheduling, and parent communication